Advance Planning at www.japanese-home-gardens.com

Christmas decorations in homes as well as in stores make salable picture subject material. The client, of course, is rapher who is capable of doing a good job of fashion-type poses. Mother's Day and Father's Day bring up the gift angle again, which the photographer can exploit as assiduously as other businessmen. Other holidays offer minor profit opportunities. The key to success in any holiday promotion is advance planning. Be sure to make all arrangements at least four to six months in advance of the holiday. Make your Christmas deals in July.

An advance deposit equal to a one-night room charge plus tax may be accepted to guarantee a reservation. (Figure 4-6 shows an example advance deposit form.) Small properties discourage advance deposits because of the additional paperwork required. In recent years, credit card guarantees have become much more common in the United States. However, overseas, hotels often require advance payment in full to hold a reservation, regardless of the anticipated arrival time.

When you think of school pictures, your first thought probably is of the portraits of the graduating class members for the school annual. This assignment is desirable indeed for the photographer, but the job is not landed easily, nor accomplished properly without much advance planning.