|
|
|
Anyone Planning Sell: In planning the script, and in shooting the pictures, keep in mind that every picture story should have at least one highly pictorial or dramatic eye-catching shot which the magazine can display prominently in the layout, to capture the attention of the reader. One good, smashing eye-catcher can often sell a picture set even if all the rest are humdrum record shots, but it's hard to sell a collection of mediocre pictures without the one standout.
The real task of the planning board therefore should be—and is, in those communities where planning is taken seriously—to serve as a research arm to the executive. "Pure" planning, planning according to theory, is a practical impossibility, for every executive decision is weighted by many factors of politics, expediency, finance, and local pressure. A conscientious executive and legislative body, nevertheless, can be assisted greatly in making decisions, if presented with the full implications, city-wide, of the alternatives.
This successful portrait photographer has done something which anyone planning sell planning to sell his pictures to the local inhabitants of a strange town always should do, and that is to make his trailer highly conspicuous. He bought an unusual-looking trailer to begin with, and then proceeded to have it liberally adorned with Signs in bold letters advertising his profession.
|
|
|