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Daughter Planning Budget: In a few cities, notably New York City, the planning board reviews the budget of capital expenditures. In New York City the planning commission (the title in that city) actually prepares a five-year capital budget and sends the current year's budget to the board of estimate, which can delete but not add. Such procedure is rare; in general planning boards are limited to review and to making their recommendation or to silence.
The recommendations included (1) medical care for the children; (2) work with the father and older daughter planning budget in planning the budget; (3) work with the older daughter planning budget, who at first resented the nurse, when the latter offered to teach her food-buying and planning, and infant care; (4) with the school in securing consideration for all of the children, especially for the younger girl. Basic to this work was the need to establish a closer relationship with the mother and the eldest girl. The nurse was successful in carrying out these recommendations, with the result that the twins no longer showed the initial Signs of physical and emotional retardation (79,1957).
Your local newspaper should be given early consideration as an advertising medium. However, in order to get the most from your investment, you should become familiar with buying space and preparing effective ads. Your planning budget described previously will help you set a budget for newspaper advertising. Often, when starting some new promotion or campaign, you might want to take a somewhat larger ad than normal in order to attract attention; later ads can be smaller and serve the function of reinforcement of the original message.
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