Newspaper Feature at www.japanese-home-gardens.com

For further stimulation of your imagination and of your ability to see picture story possibilities, refer to the chapter on magazine features in this book, which contains advice equally applicable to newspaper feature photography. You aren't likely to get rich doing newspaper feature pictures, but you'll have a lot of fun doing them and find the work wonderful training for the much more profitable field of magazine picture stories.

Most editors will agree that the biographical human interest story has a high readership, especially when it is about a well-known citizen and accompanied by a good portrait. Here's a promotion that is easy both ways. The newspaper makes the selection and gives the name to the studio, which follows up by calling the person so honored and booking a sitting. A questionnaire devised to elicit the information the newspaper needs for the feature goes along in the proof envelope.

One enterprising studio did a cooperative program with a newspaper observing its 80th year. All persons 80 years or older were invited to come to the studio for a complimentary portrait to be used in a feature article about them. A surprising number accepted. The newspaper editor followed up by giving a party for all those who were photographed. This was really frosting on the cake. When you can tie a public event to any of your promotions, there is extra mileage for you.