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Sales Feature Pictures: An excellent guide to help in your explorations is the book, Where and How to Sett Your Pictures (see bibliography, page 299) with its listing of newspapers and syndicates. If you'll study these listings, you'll note that a great many more newspapers and syndicates are in the market for feature pictures than for spot news. This is because feature pictures, as pointed out previously, are not only less perishable than spot news, but have more widespread reader attraction. The interest in a good feature set can be almost universal and it can have sales feature pictures all over the world. Your syndicate or agent will take care of foreign sales feature pictures for you when you reach the point where they become profitable.
Your policy on multiple sales feature pictures of feature pictures is somewhat different, however, than for spot news shots. In the case of spot news, it might be quite all right to sell different pictures of the same event to more than one competing newspaper in the same city. With feature pictures, however, editors are more likely to expect exclusives, because here the uncovering of the story rather than the simple recording of it is largely what you are being paid for. Such limitation of the local market should stimulate you to explore, even more thoroughly than you otherwise might, the possibilities in other cities.
With feature pictures, the editor is in an entirely different position. If he doesn't have use for your pictures today or tomorrow, he can hold them until next week. Editors love to have local feature pictures with a timeless quality. It gives them a sense of Security to have a store of such pictures to throw into the paper on lean days.
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